{"id":2962,"date":"2023-12-29T22:36:05","date_gmt":"2023-12-29T22:36:05","guid":{"rendered":"https:\/\/illuminated-text.com\/cb\/?p=2962"},"modified":"2023-12-29T22:46:36","modified_gmt":"2023-12-29T22:46:36","slug":"class-exercise-comms-1-prof-guide","status":"publish","type":"post","link":"https:\/\/illuminated-text.com\/cb\/class-exercise-comms-1-prof-guide\/","title":{"rendered":"Class exercise: Comms 1. PROF GUIDE"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Main goal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The real fight is to coach students into joined-up-thinking, as this tends to be very difficult for them. They can often do the individual parts well enough (with theory being the hardest), but then struggle to keep all the mental balls in the air when they have to make them align. If you can coach them to do this here, they might start to learn a very valuable thing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Examples of what joined-up-thinking might look like for this exercise<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Example 1<\/strong>:<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight:<\/strong> They are fearful they won&#8217;t know anyone at the park<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Theory:<\/strong> Theory of planned behaviour: Change valence of potentially awkward social meetings at the park<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Execution:<\/strong> Series of video ads about the adventure of meeting people in real space &#8211; people meet, are uncertain, take a risk, and become friends. Create fear of missing out on new adventures and friendships <\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Example 2<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight:<\/strong> It&#8217;s hard to put down the phone because it is too tempting<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Theory:<\/strong> Theory of planned behaviour: Increase perceived control in face of temptation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Execution:<\/strong> Make an app where people can set a calendar appointment that locks them out of non-emergency phone use for 30 minutes <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8230; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The point isn&#8217;t whether either of these examples would work (maybe yes, probably no), but you can see how they line up the different elements. Coaching this alignment with the students&#8217; own ideas is the big win we suggest trying for here. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Potential suggestions if they get stuck (not &#8216;right&#8217; answers, just prompts)<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Consumer insight<\/strong>\n<ul class=\"wp-block-list\">\n<li>About being on phones\n<ul class=\"wp-block-list\">\n<li>Pro: entertainment<\/li>\n\n\n\n<li>Pro: Fear of boredom \/ missing out<\/li>\n\n\n\n<li>Pro: Avoid awkward social situations<\/li>\n\n\n\n<li>Pro: learn\/work\/434ruseful<\/li>\n\n\n\n<li>Con: Mental health\n<ul class=\"wp-block-list\">\n<li>doom scroll<\/li>\n\n\n\n<li>social comparisons<\/li>\n\n\n\n<li>Lack of exercise<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>About being outside\n<ul class=\"wp-block-list\">\n<li>Pro: Exercise (physical &amp; mental health)<\/li>\n\n\n\n<li>Pro: Socializing (fun)<\/li>\n\n\n\n<li>Con: Requires effort<\/li>\n\n\n\n<li>Con: Might not know anybody there<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Theory use\n<ul class=\"wp-block-list\">\n<li>Marketing funnel: \n<ul class=\"wp-block-list\">\n<li>Likely to be at the top of it, unless they can do an app that affects people in real-time, or an online ad that is likely to hit at just the right time for them to go outside<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>TPB:\n<ul class=\"wp-block-list\">\n<li>Attitude: try to add a new belief, or flip the valence of an existing one (is it a threat or an adventure? Exercise is work, but fun, etc)<\/li>\n\n\n\n<li>Norms: Arrange meetups so there are other people doing it too (and someone expecting you there), set up phone-free time at dorms<\/li>\n\n\n\n<li>Control: make it easier &#8211; phone apps with reminders, make plans for which parks to go to, wearing what clothes to meet who<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Involve\n<ul class=\"wp-block-list\">\n<li>Likely to be low at first, so need to be entertaining in delivery to catch attention<\/li>\n\n\n\n<li>Will become high if they engage with plan (because they have to take some active steps) so if they get this far can engage in more detailed comms about what to do<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Execution ideas\n<ul class=\"wp-block-list\">\n<li>No right or wrong ideas here, the main thing is that it logically addresses the things they identified in steps 1 &amp; 2<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good luck!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you get any good insights from running this, please share them as a comment below<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Main goal The real fight is to coach students into joined-up-thinking, as this tends to be very difficult for them. They can often do the individual parts well enough (with theory being the hardest), but then struggle to keep all the mental balls in the air when they have to make them align. If you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2074,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"chapter":[20],"exclude_from_index":[15],"class_list":["post-2962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","chapter-8-communications-1-foundations","exclude_from_index-exclude-from-index"],"_links":{"self":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts\/2962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/comments?post=2962"}],"version-history":[{"count":8,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts\/2962\/revisions"}],"predecessor-version":[{"id":3421,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts\/2962\/revisions\/3421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media\/2074"}],"wp:attachment":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media?parent=2962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/categories?post=2962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/tags?post=2962"},{"taxonomy":"chapter","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/chapter?post=2962"},{"taxonomy":"exclude_from_index","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/exclude_from_index?post=2962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}