{"id":2452,"date":"2024-07-15T11:14:30","date_gmt":"2024-07-15T11:14:30","guid":{"rendered":"https:\/\/illuminated-text.com\/cb\/?p=2452"},"modified":"2024-07-15T11:14:31","modified_gmt":"2024-07-15T11:14:31","slug":"class-exercise-emotions-prof-guide","status":"publish","type":"post","link":"https:\/\/illuminated-text.com\/cb\/class-exercise-emotions-prof-guide\/","title":{"rendered":"Class exercise: Emotions. PROF GUIDE"},"content":{"rendered":"\n

Original questions in black<\/mark><\/code><\/p>\n\n\n\n

Instructor notes in purple<\/mark><\/p>\n\n\n\n

\n\n\n\n

Challenge 1: Advertising<\/h3>\n\n\n\n

Imagine that you are working for a company called Great Northern Energy#up (GNE), selling solar panels. Here are several \"straplines\" (slogans) you are considering for your product:<\/code><\/p>\n\n\n

\n
#down. It's a fake name, you don't need to look them up :)<\/mark><\/code><\/pre>\n<\/div><\/div>\n\n\n
    \n
  1. \"GNE: What can the sun do for you?\"<\/code><\/li>\n\n\n\n
  2. \"GNE: Try the power of sunshine\"<\/code><\/li>\n\n\n\n
  3. \"GNE: Save money with solar power\"<\/code><\/li>\n\n\n\n
  4. \"GNE: Don't hand your cash to petro bosses\"<\/code><\/li>\n<\/ol>\n\n\n\n
    Imagine these straplines were going to be used in adverts. Which strapline might work best (and why?) if the show it was placed into was:<\/code><\/p>\n\n\n\n
      \n
    1. A drama about a terminally ill child?<\/code><\/li>\n\n\n\n
    2. A sketch comedy show?<\/code><\/li>\n\n\n\n
    3. A politics podcast (that rants about the opposing party)?<\/code><\/li>\n<\/ol>\n\n\n\n
      Hint: Think about the ATF.<\/code><\/p>\n\n\n\n
      The ATF says that different emotions send us different signals<\/mark><\/p>\n\n\n\n
      The sad drama<\/strong> should send us a signal to be open to change, and strapline 2 might appeal to that (“try the power of sunshine”). Also, negative moods are a signal to slow down and be careful. That might suggest strapline 3 (“save money with solar power”). <\/mark><\/p>\n\n\n\n
      The comedy <\/strong>should put us in an happy mood where we will ‘broaden and build’. That might include curiosity or playfulness that might suggest straplines 1 or 2. <\/mark><\/p>\n\n\n\n
      The politics<\/strong> podcast full of rants suggests anger, which is a proneness to high certainty and blame and revenge. Strapline 4 fits the best there (“Don’t hand your cash to petro bosses”), though strapline 3 might also work a bit because saving money would withhold resources from others<\/mark><\/p>\n\n\n\n
       <\/p>\n\n\n\n
      \n\n\n\n
      Challenge 2: Purchasing<\/h3>\n\n\n\n
        \n
      1. Which processes would you be best off using <\/strong>for the following situations?<\/code>\n
          \n
        • Why?<\/code><\/li>\n\n\n\n
        • Can you make a case for more than one process? What would it depend on?<\/code><\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Which process would you actually use<\/strong> for the following situations?<\/code>\n
            \n
          • Why?<\/code><\/li>\n\n\n\n
          • Is it the same as the one you thought you should use?<\/code><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
            <\/p>\n\n\n\n
            Processes<\/code><\/h5>\n\n\n\n
              \n
            • System 1: Choosing quickly based on your intuition<\/code><\/li>\n\n\n\n
            • System 2: Calculating the pro's and con's (i.e., reasons the product could be good and bad)<\/code><\/li>\n\n\n\n
            • Systems 1 & 2: Doing a lot of research, and then waiting to pick the one that 'feels best' the next day<\/code><\/li>\n<\/ul>\n\n\n\n
              Situations<\/code> & Best answers & justifications<\/mark><\/h5>\n\n\n\n
                \n
              1. (system 1 & 2)<\/mark> Buying a car<\/code> (Much technical information & complex outcomes)<\/mark><\/li>\n\n\n\n
              2. (system 2)<\/mark> Buying a ticket for a train trip<\/code> (very rational trip mechanics: arrival\/departure times & cost, etc)<\/mark><\/li>\n\n\n\n
              3. (could be any)<\/mark> Renting a car for a weekend<\/code> (There are technical criteria of size, cost, etc, but also potentially emotional ones about self-image, driving enjoyment, etc)<\/mark><\/li>\n\n\n\n
              4. (system 1)<\/mark> Buying a shirt<\/code> (no right answer, but complex outcomes with aesthetics and comfort that you have a lot of experience with)<\/mark><\/li>\n\n\n\n
              5. (system 1 & 2)<\/mark> Choosing which streaming platform to rent<\/code> (You probably have to do some research on what shows are available, etc, and might have to trade off the order of watching, but one’s choice of shows is aesthetic preference that is down to pattern spotting of what kinds of things you like)<\/mark><\/li>\n\n\n\n
              6. (system 2)<\/mark> Buying an air conditioning unit that sits in a window to cool a room<\/code> (is going to be largely about technical criteria of size vs. power, etc)<\/mark><\/li>\n\n\n\n
              7. (system 1)<\/mark> Buying a sandwich<\/code> (Non-rational judgement with plenty of experience to have learned the patterns of what you like)<\/mark><\/li>\n\n\n\n
              8. (system 1 or 2)<\/mark> Buying a replacement phone charging cord<\/code> (Some technical criteria for how to choose, but also many near identical products that do the same thing that only vary on aesthetics. It would depend on the exact consumer)<\/mark><\/li>\n\n\n\n
              9. (system 1 & 2)<\/mark> Buying plants to go in your window or garden<\/code> (you probably have to learn about plants first – will it survive in full light, etc – but mostly there are judgments about how much you would like having a given plant around)<\/mark><\/li>\n\n\n\n
              10. (depends but probably system 2)<\/mark> Buying a birthday present for your friend<\/code> (are they buying flowers or a remote control car. The fact that it is for a friend will increase their involvement with the decision, but that doesn’t really matter here… you still can’t really use system 2 for buying art or flowers, etc)<\/mark><\/li>\n<\/ol>\n\n\n\n
                Why?<\/mark><\/h3>\n\n\n\n
                System 1 works best when<\/strong>: it is a thing you already have a lot of experience consuming (i.e., lots of trials to train your brain on what it is rewarded by and what it isn’t), and where there isn’t a logical right answer you can calculate. <\/mark><\/p>\n\n\n\n
                System 2 works best when<\/strong>: It is a thing that has a correct answer that you can rationally calculate. The example from our chapter was buying expensive cameras where there were a series of statistics that could very exactly define product quality (e.g., number of pixels, weight, price, colour sharpness, etc) <\/mark><\/p>\n\n\n\n
                System 1 & 2 works best when<\/strong>: it is a complicated thing that you don’t start off with a lot of experience of buying. In this case you need to do a lot of information gathering and careful thinking over time to learn about the product, but when you come to choose you have to weigh off many criteria (especially if they are ones that are hard to quantify) and so your intuition (‘gut feeling’) can often give a better summary<\/mark><\/p>\n\n\n\n
                <\/p>\n\n\n\n
                <\/p>\n","protected":false},"excerpt":{"rendered":"
                Original questions in black Instructor notes in purple Challenge 1: Advertising Imagine that you are working for a company called Great Northern Energy#up (GNE), selling solar panels. Here are several “straplines” (slogans) you are considering for your product: #down. It’s a fake name, you don’t need to look them up \ud83d\ude42 Imagine these straplines were […]<\/p>\n","protected":false},"author":1,"featured_media":2074,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"chapter":[17],"exclude_from_index":[15],"class_list":["post-2452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","chapter-5-emotions","exclude_from_index-exclude-from-index"],"_links":{"self":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts\/2452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/comments?post=2452"}],"version-history":[{"count":2,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts\/2452\/revisions"}],"predecessor-version":[{"id":3834,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts\/2452\/revisions\/3834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media\/2074"}],"wp:attachment":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media?parent=2452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/categories?post=2452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/tags?post=2452"},{"taxonomy":"chapter","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/chapter?post=2452"},{"taxonomy":"exclude_from_index","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/exclude_from_index?post=2452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}