{"id":2438,"date":"2024-07-15T11:14:34","date_gmt":"2024-07-15T11:14:34","guid":{"rendered":"https:\/\/illuminated-text.com\/cb\/?p=2438"},"modified":"2024-07-15T11:14:34","modified_gmt":"2024-07-15T11:14:34","slug":"class-exercise-emotions","status":"publish","type":"post","link":"https:\/\/illuminated-text.com\/cb\/class-exercise-emotions\/","title":{"rendered":"Class exercise: Emotions"},"content":{"rendered":"\n

Here are 2 challenges.<\/p>\n\n\n\n

Challenge 1: Advertising<\/h3>\n\n\n\n

Imagine that you are working for a company called Great Northern Energy#up (GNE), selling solar panels. Here are several “straplines” (slogans) you are considering for your product:<\/p>\n\n\n

\n
#down. It's a fake name, you don't need to look them up :)<\/pre>\n<\/div><\/div>\n\n\n
    \n
  1. “GNE: What can the sun do for you?”<\/li>\n\n\n\n
  2. “GNE: Try the power of sunshine”<\/li>\n\n\n\n
  3. “GNE: Save money with solar power”<\/li>\n\n\n\n
  4. “GNE: Don’t hand your cash to petro bosses”<\/li>\n<\/ol>\n\n\n\n
    Imagine these straplines were going to be used in adverts. Which strapline might work best (and why?) if the show it was placed into was:<\/p>\n\n\n\n
      \n
    1. A drama about a terminally ill child?<\/li>\n\n\n\n
    2. A sketch comedy show?<\/li>\n\n\n\n
    3. A politics podcast (that rants about the opposing party)?<\/li>\n<\/ol>\n\n\n\n
      Hint: Think about the ATF.<\/p>\n\n\n\n
      Challenge 2: Purchasing<\/h3>\n\n\n\n
        \n
      1. Which processes would you be best off using <\/strong>for the following situations? \n
          \n
        • Why?<\/li>\n\n\n\n
        • Can you make a case for more than one process? What would it depend on?<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Which process would you actually use<\/strong> for the following situations? \n
            \n
          • Why? <\/li>\n\n\n\n
          • Is it the same as the one you thought you should use?<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
            <\/p>\n\n\n\n
            Processes<\/h5>\n\n\n\n
              \n
            • System 1: Choosing quickly based on your intuition<\/li>\n\n\n\n
            • System 2: Calculating the pro’s and con’s (i.e., reasons the product could be good and bad)<\/li>\n\n\n\n
            • Systems 1 & 2: Doing a lot of research, and then waiting to pick the one that ‘feels best’ the next day<\/li>\n<\/ul>\n\n\n\n
              Situations<\/h5>\n\n\n\n
                \n
              1. Buying a car<\/li>\n\n\n\n
              2. Buying a ticket for a train trip<\/li>\n\n\n\n
              3. Renting a car for a weekend<\/li>\n\n\n\n
              4. Buying a shirt<\/li>\n\n\n\n
              5. Choosing which streaming platform to rent<\/li>\n\n\n\n
              6. Buying an air conditioning unit that sits in a window to cool a room<\/li>\n\n\n\n
              7. Buying a sandwich<\/li>\n\n\n\n
              8. Buying a replacement phone charging cord<\/li>\n\n\n\n
              9. Buying plants to go in your window or garden<\/li>\n\n\n\n
              10. Buying a birthday present for your friend<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"
                Here are 2 challenges. Challenge 1: Advertising Imagine that you are working for a company called Great Northern Energy#up (GNE), selling solar panels. Here are several “straplines” (slogans) you are considering for your product: #down. It’s a fake name, you don’t need to look them up \ud83d\ude42 Imagine these straplines were going to be used […]<\/p>\n","protected":false},"author":1,"featured_media":2074,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"chapter":[17],"exclude_from_index":[15],"class_list":["post-2438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","chapter-5-emotions","exclude_from_index-exclude-from-index"],"_links":{"self":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts\/2438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/comments?post=2438"}],"version-history":[{"count":6,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts\/2438\/revisions"}],"predecessor-version":[{"id":3835,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts\/2438\/revisions\/3835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media\/2074"}],"wp:attachment":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media?parent=2438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/categories?post=2438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/tags?post=2438"},{"taxonomy":"chapter","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/chapter?post=2438"},{"taxonomy":"exclude_from_index","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/exclude_from_index?post=2438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}