{"id":2399,"date":"2023-10-04T07:47:51","date_gmt":"2023-10-04T07:47:51","guid":{"rendered":"https:\/\/illuminated-text.com\/cb\/?p=2399"},"modified":"2024-10-19T15:14:20","modified_gmt":"2024-10-19T15:14:20","slug":"managing-emotions","status":"publish","type":"post","link":"https:\/\/illuminated-text.com\/cb\/managing-emotions\/","title":{"rendered":"Managing Emotions"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">(image <a href=\"https:\/\/www.pexels.com\/photo\/man-and-woman-sitting-at-table-4695801\/\" data-type=\"link\" data-id=\"https:\/\/www.pexels.com\/photo\/man-and-woman-sitting-at-table-4695801\/\">credit<\/a> Cottonbro Studio at Pexels. <\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Note: not all emotion management is equally advisable)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As discussed on our <a href=\"https:\/\/illuminated-text.com\/cb\/emotions-guide-behaviour\/\" data-type=\"link\" data-id=\"https:\/\/illuminated-text.com\/cb\/emotions-guide-behaviour\/\">last page<\/a>, our emotions can be useful. They can guide and inform us in insightful ways.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As handy as that is, emotions can also be painful, annoying, distracting, or worse. Sometimes we don&#8217;t want to listen to our emotions. Sometimes we want to manage them (knowing when to do which takes wisdom: it is part of the art of human living).&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">IMPORTANT CAVEAT: we are not talking about clinical mood disorders in this chapter, just everyday emotions. If you are depressed or anxious or have other serious emotional issues (and many people do at some point in their lives), then the strategies discussed on this page are unlikely to be sufficient. It is advisable to seek professional help; There is absolutely no shame in doing this.&nbsp;<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">What reasons do we have for managing our emotions?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We do this for more or less sophisticated reasons.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The simplest reasons are mood repair and mood maintenance. Mood repair is when we feel bad and want to stop. Mood maintenance is when we want to keep our emotions going (be those emotions happy, sad, angry, thoughtful, or celebratory).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes we are very aware that we are using these strategies (&#8220;I&#8217;m tired and bored, let&#8217;s just watch a show&#8221;), other times we use them almost without noticing (&#8220;I didn&#8217;t realise how bored I was untill I got out of there &#8211; no wonder I kept running around so much&#8221;).&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js understand\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h5 id=\"at-23990\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Mood repair sounds a lot like coping<\/h5><div id=\"ac-23990\" class=\"c-accordion__content\">\n<p class=\"wp-block-paragraph\">We talked about coping on our page about <a href=\"https:\/\/illuminated-text.com\/cb\/self-threat-compensation\/#coping\">self-threats and compensation<\/a>. To simplify a little, it described direct and indirect ways of coping. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you recall, direct coping addresses whatever is making us feel bad. We try to solve the issue (&#8220;let&#8217;s make a rota for who feeds the cat so we can stop arguing about it&#8221;), or, alternately, to reassure ourselves that it isn&#8217;t such a big problem after all (&#8220;we&#8217;re good friends, it doesn&#8217;t matter if we argue sometimes&#8221;). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indirect coping is about escaping from our bad feelings. This is what the present page focuses on. <\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes marketers are the reason why we need mood repair. A server was rude to us, a product failed to help us, etc. These cases are especially interesting to CB, because the marketer can often see which emotion the consumer has (e.g., anger vs. disappointment, vs. regret vs. worry) and so may have a good idea about how to respond best <span class=\"zp-InText-zp-ID--4193465-TCME8BYA--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:TCME8BYA}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People also sometimes try to manipulate their emotions to help them with a task, though it can take a lot of emotional intelligence to do this well#up. For example, if you want to do something creative you might believe that a positive mood could help you broaden and build. If you have to find all the mistakes in a thousand lines of computer code you might think a slightly negative mood could help sustain your carefulness.&nbsp;You may therefore want to do things to get yourself into the required state of mind.<\/p>\n\n\n<div class=\"brxe-div footnote_anchor\"><div class=\"brxe-div footnote_shifter\">\n<pre class=\"wp-block-verse\">#down. Due caution: there is limited evidence on whether manipulating emotions can improve task performance. One area that does have a little evidence is on <a href=\"https:\/\/www.psychologytoday.com\/gb\/blog\/writing-for-impact\/202407\/music-to-write-by\" data-type=\"link\" data-id=\"https:\/\/www.psychologytoday.com\/gb\/blog\/writing-for-impact\/202407\/music-to-write-by\">which music helps you write<\/a> (that link is to a reivew that is short, readable, and informative)<\/pre>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">How do we manage our emotions?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People do endless things: running ultra marathons, bathing in cold water#up, even calling a friend. It isn&#8217;t always easy but we are an inventive species.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In consumer behaviour terms there seem to be three broad approaches: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Consuming emotions<\/li>\n\n\n\n<li>&#8220;Retail therapy&#8221;<\/li>\n\n\n\n<li>Self-gifts<\/li>\n<\/ol>\n\n\n<div class=\"brxe-div footnote_anchor\"><div class=\"brxe-div footnote_shifter\">\n<pre class=\"wp-block-verse\">#down . The <a href=\"https:\/\/www.bbc.com\/worklife\/article\/20200228-the-danish-trick-to-shock-your-body-into-happiness\" data-type=\"link\" data-id=\"https:\/\/www.bbc.com\/worklife\/article\/20200228-the-danish-trick-to-shock-your-body-into-happiness\">BBC reports<\/a> that cold water bathing is increasingly popular despite scientific evidence for its benefits being scarce and largely anecdotal. Our personal experience is that cold water is just uncomfortable, but that might just be us<\/pre>\n<\/div><\/div>\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js interest\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h5 id=\"at-23991\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Forget CB, what does psychology know about changing your emotions?<\/h5><div id=\"ac-23991\" class=\"c-accordion__content\">\n<p class=\"wp-block-paragraph\">It will surprise nobody that psychologists have thought a lot about emotion regulation. They&#8217;ve learned that a) there is no magic &#8220;make all my problems go away&#8221; trick, and b) some tactics people try to manage their emotions work much better than others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a list of which ones work and which don&#8217;t, according to a meta-analysis <span class=\"zp-InText-zp-ID--4193465-UUB3IQPK--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:UUB3IQPK}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span> comparing the results from 306 published articles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note: The &#8216;d&#8217; numbers below measure &#8220;effect size&#8221;. A &#8216;d&#8217; score close to zero means this tactic does not change emotions. A &#8216;d&#8217; in the range of 0.2 to 0.4 means the tactic is moderately effective, and anything larger is considered substantial.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distraction<\/strong> (&#8220;think about something more fun instead&#8221;) seems to be somewhat effective (d = 0.27),<\/li>\n\n\n\n<li><strong>Concentrating<\/strong> on the emotion itself (&#8220;thinking carefully about how it feels&#8230; About what caused it&#8230; About what happened as a consequence&#8221;) backfired and made emotions stronger, not weaker (d= -0.26).<\/li>\n\n\n\n<li><strong>Suppressing emotions<\/strong> did not work unless it was done one particular way\n<ul class=\"wp-block-list\">\n<li>Suppress the feeling directly (&#8220;don&#8217;t be sad! Don&#8217;t be sad!&#8221;) did not work (d = -0.04)<\/li>\n\n\n\n<li>Neither did suppressing thoughts about the event that caused your emotion (&#8220;don&#8217;t think about what happened&#8221; d = -0.12).<\/li>\n\n\n\n<li>Suppressing expression of the emotions (&#8220;Don&#8217;t smile. Act so that an observer would not know how you felt&#8221;) did seem to work modestly well (d = .27)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Reappraising emotions<\/strong>#up works. There are more and less effective ways to do it, though\n<ul class=\"wp-block-list\">\n<li>reappraising your emotion (&#8220;think of your emotion as being normal, just accept it without judgment&#8221;) worked somewhat (d = 0.23)<\/li>\n\n\n\n<li>reappraising the emotion-causing situation (&#8220;it wasn&#8217;t a failure, it was a lesson learned \/ it&#8217;s not scary, it&#8217;s an opportunity&#8221;) worked a little better (d = 0.36)<\/li>\n\n\n\n<li>perspective taking (&#8220;try to observe this situation as if you are a neutral outsider who is just watching, instead of being a person acting inside of it&#8221;) worked best of all (d = 0.45).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"brxe-div footnote_anchor\"><div class=\"brxe-div footnote_shifter\">\n<pre class=\"wp-block-verse\">#down. <a href=\"https:\/\/illuminated-text.com\/cb\/emotions-guide-behaviour\/\" data-type=\"link\" data-id=\"https:\/\/illuminated-text.com\/cb\/emotions-guide-behaviour\/\">Recall we learned that appraisal<\/a> is the mental step in which we categorize a situation as being relevant to an emotion. 'Reapraisal' is exactly what it sounds like: trying to change that categorization<\/pre>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Because nothing about psychology is simple, the study found several factors that can modify the above results. For instance, sadness and (even more so) amusement seemed easier to control than other emotions. It seems easier to control emotions that arise from looking at pictures than those from most other sources (such as watching videos or reading text). It is hardest to control emotions from failure feedback#up (e.g., &#8220;you did very poorly on this test of your intelligence&#8221;). It doesn&#8217;t seem to matter if your attempt to control emotions starts before or after the emotion-inducing event (forewarned in these situations does not seem to be forearmed). People appear to be more successful at making themselves feel worse than at feeling better, and they appear more successful when making multiple attempts at mood regulation vs. just one. <\/p>\n\n\n<div class=\"brxe-div footnote_anchor\"><div class=\"brxe-div footnote_shifter\">\n<pre class=\"wp-block-verse\">#down. Apparently there is a video game in which the player's character is supposed to be going crazy. At some point the game tries to make you feel like your character by appearing to delete all of your save-game files. We would bet money that this mood induction works!<\/pre>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js interest\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h5 id=\"at-23992\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">We should probably also talk about psychoactive substances<\/h5><div id=\"ac-23992\" class=\"c-accordion__content\">\n<p class=\"wp-block-paragraph\">Humans have used alcohol, tobacco, marijuana, and numerous other substances for many thousands of years, and for every imaginable reason: To feel happier or calmer, to self-medicate pain (physical or emotional), as part of celebrations and religious rituals (from shamans ingesting psychedelic substances to sips of wine in churches), as part of self-exploration, and so on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumer Behaviour has generally not focused on these substances. Even where it has, it typically treats them like any other product (e.g., looking at taste perception, sub-cultures of consumption, or symbolic meanings: does it mean anything to be a wine drinker vs. a beer drinker?). It has generally left it to other fields to explore what these substances do to us: psychology, psychiatry, pharmacology, medicine, public health, etc. Those fields have looked at the benefits, and, more often, the harms that psychoactive substances can cause (i.e., to health#up, families, society, road traffic collisions, etc). They also often examine what governments should do about such drugs, considering how best to manage addictions and the effectiveness of different kinds of legal restrictions on their consumption.<\/p>\n\n\n<div class=\"brxe-div footnote_anchor\"><div class=\"brxe-div footnote_shifter\">\n<pre class=\"wp-block-verse\">#down. Research has shown, for example, after much debate, that alcohol <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/alcohol\" data-type=\"link\" data-id=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/alcohol\">is bad for you<\/a> even at low doses (it causes several types of cancer, etc), but that this harm gets much worse when taken in larger doses<\/pre>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Such debates are beyond the scope of this CB book. If you are interested here is a very informative free <a href=\"https:\/\/open.spotify.com\/episode\/2qXXtfTCBEukhA7BXpgNVk\" data-type=\"link\" data-id=\"https:\/\/open.spotify.com\/episode\/2qXXtfTCBEukhA7BXpgNVk\">podcast interview<\/a> with Keith Humphreys. Keith is a professor of psychiatry at Stanford University specialising in addiction and its treatment, and the interview covers what happened in several American states when they loosened and tightened their drug laws in various ways. Whichever way your preconceptions on this issue lie, this interview suggests it is probably more complicated than you thought.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Consuming emotions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We discussed consuming emotions on our page dedicated to <a href=\"https:\/\/illuminated-text.com\/cb\/consuming-emotions\/\" data-type=\"link\" data-id=\"https:\/\/illuminated-text.com\/cb\/consuming-emotions\/\">that topic<\/a> (at great length, somehow, despite it being such a simple idea). The suggestion is that we commonly manage our emotions by choosing consumption experiences that create the desired new emotion. For example, if we want to laugh we might choose a comedy. If it is heartbreak we want to wallow in (&#8220;How could they leave me!&#8221;) we might choose a drama. To celebrate a success we might have a nice meal with friends.<\/p>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js understand\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h5 id=\"at-23993\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Wait, choosing shows to keep heartbreak going? Why would we do that?<\/h5><div id=\"ac-23993\" class=\"c-accordion__content\">\n<p class=\"wp-block-paragraph\">There is a theory about this. It says that we sometimes consume emotions that match our negative moods because the show (or whatever) acts as a surrogate for talking to an empathic friend. Or, at least, we would like it to: if we can&#8217;t chat with someone who will help us express and process our emotions we can at least watch something that reflects those feelings back to us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s a nice theory, but is there any evidence that we should believe it? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is some! It turns out that the people who most want to consume these mood-congruent negative emotions also express stronger preferences for empathetic friends. Also, our preferences for this mood-congruent consumption seems to be stronger when our negative emotions come from interpersonal situations, as opposed to ones that don&#8217;t involve other people <span class=\"zp-InText-zp-ID--4193465-4YB8QZRI--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:4YB8QZRI}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>. In other words, we watch sad shows when we have lost a friend but not when we have lost a phone.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As we said on our Consuming Emotions page, people sometimes seek complex emotions. We might manage our frustrations by playing competitive sports. We might shift our boredom by getting absorbed in complicated board games. Dislodge our ennui by seeking adventurous travels to a country where we don&#8217;t speak the local language#up.<\/p>\n\n\n<div class=\"brxe-div footnote_anchor\"><div class=\"brxe-div footnote_shifter\">\n<pre class=\"wp-block-verse\">#down. All things people do when they haven't realised how much fun they could be having reading CB books instead&nbsp;<\/pre>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"retail_therapy\">&#8220;Retail therapy&#8221;<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cI like to go to the mall or some of the little shops. For me, it\u2019s therapy. Just getting into the department stores, into the mall is therapy. And I\u2019ll probably spend the same amount as going to a therapist, so it doesn\u2019t matter. Shopping is therapy.\u201d <\/p>\n<cite>A person interviewed by Hausman <span class=\"zp-InText-zp-ID--4193465-7ZN7BZY8--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': '407', 'items': '{4193465:7ZN7BZY8}', 'format': '(%d%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Many people enjoy shopping. Not everyone does (your humble author is generally not a fan) and not every trip is fun (sometimes you just need eggs, and life insurance is rarely a thrill). Nevertheless, shopping is frequently seen as enjoyable, even as recreation, a passtime, a hobby <span class=\"zp-InText-zp-ID--4193465-YRVWV3ER-_-4193465-7LRVBYFH--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:YRVWV3ER},{4193465:7LRVBYFH}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>. People can enjoy browsing even when they don&#8217;t buy anything. They enjoy exploring possibilities, finding novelties, and sometimes the &#8216;thrill of the chase&#8217; <span class=\"zp-InText-zp-ID--4193465-P2H86LRJ-_-4193465-KU28BXCD--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:P2H86LRJ},{4193465:KU28BXCD}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"424\" src=\"https:\/\/illuminated-text.com\/cb\/wp-content\/uploads\/sites\/2\/2024\/07\/mall-pexels-tomfisk-3052848.jpg\" alt=\"Aerial photo of a AON Mall in Banten Indonesia. The photo is taken at night and shows the bright lighting of cars in a parking lot on one edge, seating in an outdoor restaurant in another, and yellower light beaming out of store fronts with lit up store-name signs broadcasting out to the street\" class=\"wp-image-3777\" srcset=\"https:\/\/illuminated-text.com\/cb\/wp-content\/uploads\/sites\/2\/2024\/07\/mall-pexels-tomfisk-3052848.jpg 640w, https:\/\/illuminated-text.com\/cb\/wp-content\/uploads\/sites\/2\/2024\/07\/mall-pexels-tomfisk-3052848-300x199.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Malls are often places that blur together retail and recreation (<a href=\"https:\/\/www.pexels.com\/photo\/aerial-photography-of-aeon-mall-3052848\/\" data-type=\"link\" data-id=\"https:\/\/www.pexels.com\/photo\/aerial-photography-of-aeon-mall-3052848\/\">credit<\/a>: Tom Fisk at Pexels)<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">It might be obvious to you why people use it to regulate their moods, especially if you are someone who enjoys shopping. It might seem more confusing though, if you are someone who sees shopping as an ordinary chore: How can you regulate anything with just the boring exchange of money for goods and services#up?<\/p>\n\n\n<div class=\"brxe-div footnote_anchor\"><div class=\"brxe-div footnote_shifter\">\n<pre class=\"wp-block-verse\">#down. Unless the service you buy is actual therapy <\/pre>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">It seems that there are several possibilities. Shopping can make us feel good by providing a stream of goals that can be activated (&#8220;oh, sunglasses!&#8221;) and quickly released (put them in the basket!). As we <a href=\"https:\/\/illuminated-text.com\/cb\/goals\/#goal_release\" data-type=\"link\" data-id=\"https:\/\/illuminated-text.com\/cb\/goals\/#goal_release\">learned in our chapter on motivation<\/a>, releasing goals makes us feel good.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopping can also give us a sense of control: It offers us hundreds of solutions (every product is an offer to solve an implicit or explicit problem) that we can browse through, making the occasional decisive choice. We are in command: shelves offer us things, assistants serve us, and we are in the middle of this all, cruising, surveying, picking and choosing, taking what we like. We are in a mental state disposed towards action rather than towards ruminating, brooding, or feeling sorry for ourselves. There is evidence that this feeling of control really can help us to stop feeling sad &#8211; but doesn&#8217;t help with anger <span class=\"zp-InText-zp-ID--4193465-HEN6KE5E--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:HEN6KE5E}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>. <\/p>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js understand\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h5 id=\"at-23994\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Can you work out why it doesn&#8217;t help with anger? HINT: Think of the Appraisals Tendency Framework from our last page<\/h5><div id=\"ac-23994\" class=\"c-accordion__content\">\n<p class=\"wp-block-paragraph\">The study&#8217;s authors claim that anger is associated with placing blame on people rather than on our situations. They argue that this is why it doesn&#8217;t help angry people to gain feelings of control over their environments <span class=\"zp-InText-zp-ID--4193465-HEN6KE5E--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:HEN6KE5E}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another possible reason might be that anger is already high in a sense of personal control. Recall the ATF&#8217;s suggestion that anger indicates a feeling that we know who is to blame for our woes and that we are readied to get revenge on them <span class=\"zp-InText-zp-ID--4193465-I7NJCTYM--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:I7NJCTYM}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>. <\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s pause for a moment to make a connection: The pleasure from recreational shopping is a form of <a href=\"https:\/\/illuminated-text.com\/cb\/consuming-emotions\/#consumption-process_emotions\">consumption Process Emotion<\/a>. Recall: process emotions come not from consuming the product directly (e.g., from its taste or funny jokes) but from experiences that surround buying: from choosing, and owning, etc.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Impulsive consumption<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A common element of &#8216;retail therapy&#8217; is an enjoyment of choosing products in a moment of impulse. Buying impulsively sounds like a bad idea &#8211; and it absolutely can be &#8211; but at least one survey found that it is often relatively harmless; Only a fifth of people regretted their purchases when asked to think back on episodes of impulsive purchasing. Another 41% of these respondents remained happy with their purchase <span class=\"zp-InText-zp-ID--4193465-LFJ6NQX7--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:LFJ6NQX7}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>. That is not a perfect record, but it is may be better than many of us might have guessed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cI feel good when I buy myself something and treat myself to stuff and going home and looking through my bags and seeing what I bought.\u201d<\/p>\n<cite>A person interviewed by Hausman <span class=\"zp-InText-zp-ID--4193465-7ZN7BZY8--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': '407', 'items': '{4193465:7ZN7BZY8}', 'format': '(%d%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Why might people enjoy making impulsive purchases? It seems related to emotions of fun, novelty, and surprise. It also seems linked, at times, to a release from the painful deliberations of system 2 decision making. Consumers can enjoy using their intuition to act decisively, making quick choices that cut through overwhelming thickets of product choice <span class=\"zp-InText-zp-ID--4193465-7ZN7BZY8--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': '407', 'items': '{4193465:7ZN7BZY8}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Compulsive consumption<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">While it&#8217;s not unusual for consumers to enjoy a little impulsive consumption, it isn&#8217;t always harmless. About 1-10% of the population can be prone to compulsive consumption: &#8220;uncontrolled, excessive buying of consumer goods that can lead to psychological distress and serious effects on individuals\u2019 lives, such as substantial debt&#8221; <span class=\"zp-InText-zp-ID--4193465-6UUB2A6V--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': '467', 'items': '{4193465:6UUB2A6V}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compulsive consumption involves an impulse to buy that feels so overwhelming and irresistible that consumers struggle to be able to control it, even when they are aware that it is hurting their finances, their personal relationships, or their jobs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why people do this can be complicated, but it seems to involve a mix of at least three things:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Attempts to regulate feelings. Compulsive consumers report more intense emotional states prior to shopping (across many kinds of emotions, but especially negative ones), and report more extreme positive and negative moods during shopping than comparison groups do  <span class=\"zp-InText-zp-ID--4193465-E6ZZ55C3--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:E6ZZ55C3}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Difficulties with impulse control. There is evidence that compulsive consumers are also more likely to have clinical level issues with binge eating <span class=\"zp-InText-zp-ID--4193465-8C5S9BE3--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:8C5S9BE3}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. A predisposition to material values. This might partly explain why compulsive consumption behaviour is often aimed at personal consumer goods such as clothes and cosmetics, rather than less expressive things like food and mops <span class=\"zp-InText-zp-ID--4193465-6UUB2A6V--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:6UUB2A6V}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If we put these three things together, a picture starts to emerge: You have someone who has strong emotions that they may struggle to manage, whose brains is wired (for whatever reason) to have difficulty inhibiting behaviour patterns once they are started, and who is prone to material values, seeing consumption as important and a route to status and happiness <span class=\"zp-InText-zp-ID--4193465-DD6CKV2M--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:DD6CKV2M}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>. It makes sense that such a person might be drawn to shopping as a way to manage their feelings, and to find the shopping experience taking them on an emotional rollercoaster that they have trouble disengaging from, even when they know that they should stop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Public service announcement: If this describes you, or someone you love (and it may be as this is a surprisingly common part of the human experience) it&#8217;s worth considering whether your (or their) life outcomes might be improved by seeking help. As ever there is zero shame in doing this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Self-gifts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This might sound like the same thing as recreational shopping, but it is often quite distinct. Where recreational shoppers pull enjoyment from exploring and discovering, Mick and DeMoss describe self-gifts as:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;personally symbolic self-communication through special indulgences that tend to be premeditated and highly context bound#up&#8221;<\/p>\n<cite><span class=\"zp-InText-zp-ID--4193465-C7FVWIIT--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': '322', 'items': '{4193465:C7FVWIIT}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span><\/cite><\/blockquote>\n\n\n<div class=\"brxe-div footnote_anchor\"><div class=\"brxe-div footnote_shifter\">\n<pre class=\"wp-block-verse\">#down. You can tell it was written by academics because <s>its poetic flair rolls so easily off the tongue<\/s> you have to pause after nearly every word to decode what it says<\/pre>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">There is a lot to unpack here. Let&#8217;s take it backwards, from the end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Self-gifts tend not to be impulsive. They are more usually carefully considered responses to special events; Rewards for meeting a personal goal, presents for a birthday (or other significant anniversary), or special treats when we have extra money. Where gifts bought for others might convey social meanings (&#8220;I am thinking of you&#8221;), self-gifts tend to convey meanings with a special symbolism for one&#8217;s self (recall what we learned about <a href=\"https:\/\/illuminated-text.com\/cb\/self-symbolic-consumption\/\" data-type=\"link\" data-id=\"https:\/\/illuminated-text.com\/cb\/self-symbolic-consumption\/\">self-symbolism and identity congruence<\/a>). Perhaps a person might commemorate the anniversary of their divorce by getting a tattoo that symbolises freedom. Or they might represent their status as a grownup with a first real job by buying a nice kitchen table. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we also learned, self-symbolic consumption isn&#8217;t emotionally neutral for people. It tends to generate positive feelings, especially where it helps <a href=\"https:\/\/illuminated-text.com\/cb\/self-expansion-theory\/\" data-type=\"link\" data-id=\"https:\/\/illuminated-text.com\/cb\/self-expansion-theory\/\">expand our sense of self<\/a>. As such, it isn&#8217;t surprising that positive and negative moods can help motivate people to seek self-gifts, and our (dis)satisfaction with such self-gifts is shaped (in part) by how well they help us maintain or repair our feelings <span class=\"zp-InText-zp-ID--4193465-JTJ92PSC--wp2399 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{4193465:JTJ92PSC}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">A tiny parting gift to end our chapter<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Can you think of music about coping through consumption? This <a href=\"https:\/\/www.youtube.com\/watch?v=EGOz9f78IjI&amp;list=RDWSUFzC6_fp8&amp;index=27\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=EGOz9f78IjI&amp;list=RDWSUFzC6_fp8&amp;index=27\"><a href=\"https:\/\/www.youtube.com\/watch?v=EGOz9f78IjI&amp;list=RDWSUFzC6_fp8&amp;index=27\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=EGOz9f78IjI&amp;list=RDWSUFzC6_fp8&amp;index=27\">music video<\/a><\/a> is our offering: a rather unusual rendition of a familiar (for some of you) old song.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Review<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">{pods_post_review}<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div id='zp-InTextBib-zotpress-188e9f82a7f410c8efca340ae1e51fbe' class='zp-Zotpress zp-Zotpress-InTextBib wp-block-group zp-Post-2399'>\r\n\t\t<span class=\"ZP_ITEM_KEY ZP_ATTR\">{4193465:TCME8BYA};{4193465:UUB3IQPK};{4193465:4YB8QZRI};{4193465:7ZN7BZY8};{4193465:YRVWV3ER},{4193465:7LRVBYFH};{4193465:P2H86LRJ},{4193465:KU28BXCD};{4193465:HEN6KE5E};{4193465:HEN6KE5E};{4193465:I7NJCTYM};{4193465:LFJ6NQX7};{4193465:7ZN7BZY8};{4193465:7ZN7BZY8};{4193465:6UUB2A6V};{4193465:E6ZZ55C3};{4193465:8C5S9BE3};{4193465:6UUB2A6V};{4193465:DD6CKV2M};{4193465:C7FVWIIT};{4193465:JTJ92PSC}<\/span>\r\n\t\t<span class=\"ZP_STYLE ZP_ATTR\">apa<\/span>\r\n\t\t<span class=\"ZP_SORTBY ZP_ATTR\">creator<\/span>\r\n\t\t<span class=\"ZP_ORDER ZP_ATTR\">asc<\/span>\r\n\t\t<span class=\"ZP_TITLE ZP_ATTR\"><\/span>\r\n\t\t<span class=\"ZP_SHOWIMAGE ZP_ATTR\"><\/span>\r\n\t\t<span class=\"ZP_SHOWTAGS ZP_ATTR\"><\/span>\r\n\t\t<span class=\"ZP_DOWNLOADABLE ZP_ATTR\"><\/span>\r\n\t\t<span class=\"ZP_NOTES ZP_ATTR\"><\/span>\r\n\t\t<span class=\"ZP_ABSTRACT ZP_ATTR\"><\/span>\r\n\t\t<span class=\"ZP_CITEABLE ZP_ATTR\"><\/span>\r\n\t\t<span class=\"ZP_TARGET ZP_ATTR\"><\/span>\r\n\t\t<span class=\"ZP_URLWRAP ZP_ATTR\"><\/span>\r\n\t\t<span class=\"ZP_FORCENUM ZP_ATTR\">0<\/span>\r\n\t\t<span class=\"ZP_HIGHLIGHT ZP_ATTR\"><\/span>\r\n\t\t<span class=\"ZP_POSTID ZP_ATTR\">2399<\/span><div class='zp-List loading'>\n<div class=\"zp-SEO-Content\"><\/div><!-- .zp-zp-SEO-Content -->\n<\/div><!-- .zp-List --><\/div><!--.zp-Zotpress-->\n\n\n","protected":false},"excerpt":{"rendered":"<p>Sometimes we want to change our emotions, not listen to them.<\/p>\n","protected":false},"author":1,"featured_media":3737,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"chapter":[17],"exclude_from_index":[16],"class_list":["post-2399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","chapter-5-emotions","exclude_from_index-include"],"_links":{"self":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts\/2399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/comments?post=2399"}],"version-history":[{"count":19,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts\/2399\/revisions"}],"predecessor-version":[{"id":3976,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/posts\/2399\/revisions\/3976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media\/3737"}],"wp:attachment":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media?parent=2399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/categories?post=2399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/tags?post=2399"},{"taxonomy":"chapter","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/chapter?post=2399"},{"taxonomy":"exclude_from_index","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/exclude_from_index?post=2399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}