{"id":2038,"date":"2023-08-23T18:01:40","date_gmt":"2023-08-23T18:01:40","guid":{"rendered":"https:\/\/illuminated-text.com\/cb\/?page_id=2038"},"modified":"2023-08-23T18:01:42","modified_gmt":"2023-08-23T18:01:42","slug":"b2b-organizational-buyer-behaviour","status":"publish","type":"page","link":"https:\/\/illuminated-text.com\/cb\/book-all-chapters\/b2b-organizational-buyer-behaviour\/","title":{"rendered":"B2B: Organizational buyer behaviour"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Theories:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Marketing mix (translated from consumer contexts)<\/li>\n\n\n\n<li>Relational model<\/li>\n\n\n\n<li>Network model<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Theories: 1. Marketing mix;<br \/>\n2. Relational model;<br \/>\n3. Network model<\/p>\n","protected":false},"author":1,"featured_media":67,"parent":160,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"chapter":[],"exclude_from_index":[],"class_list":["post-2038","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/2038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/comments?post=2038"}],"version-history":[{"count":1,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/2038\/revisions"}],"predecessor-version":[{"id":2039,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/2038\/revisions\/2039"}],"up":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media?parent=2038"}],"wp:term":[{"taxonomy":"chapter","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/chapter?post=2038"},{"taxonomy":"exclude_from_index","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/exclude_from_index?post=2038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}