{"id":2036,"date":"2023-08-23T17:58:16","date_gmt":"2023-08-23T17:58:16","guid":{"rendered":"https:\/\/illuminated-text.com\/cb\/?page_id=2036"},"modified":"2023-11-16T11:20:19","modified_gmt":"2023-11-16T11:20:19","slug":"practitioner-perspectives","status":"publish","type":"page","link":"https:\/\/illuminated-text.com\/cb\/book-all-chapters\/practitioner-perspectives\/","title":{"rendered":"Practitioner Perspectives"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marcomms crash-course (shared with chapter communicaitons 1). Practical advice on being a CB practitioner (identifying problems with jobs-to-be-done, being customer focused, competitive advantage through Resource Based View \/ business canvas).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Philosophers: Seth Godin vs. Byron Sharp (and is it even a conflict?)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Practical advice on consumer insight practice. Philosophers: Sharp vs. Godin<\/p>\n","protected":false},"author":1,"featured_media":67,"parent":160,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"chapter":[24],"exclude_from_index":[],"class_list":["post-2036","page","type-page","status-publish","has-post-thumbnail","hentry","chapter-12-practitioner-perspectives"],"_links":{"self":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/2036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/comments?post=2036"}],"version-history":[{"count":2,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/2036\/revisions"}],"predecessor-version":[{"id":2905,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/2036\/revisions\/2905"}],"up":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media?parent=2036"}],"wp:term":[{"taxonomy":"chapter","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/chapter?post=2036"},{"taxonomy":"exclude_from_index","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/exclude_from_index?post=2036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}