{"id":2028,"date":"2023-08-23T17:43:33","date_gmt":"2023-08-23T17:43:33","guid":{"rendered":"https:\/\/illuminated-text.com\/cb\/?page_id=2028"},"modified":"2023-12-29T22:39:17","modified_gmt":"2023-12-29T22:39:17","slug":"communications-1-foundations","status":"publish","type":"page","link":"https:\/\/illuminated-text.com\/cb\/book-all-chapters\/communications-1-foundations\/","title":{"rendered":"Chapter 8 &#8211; Communications 1: Foundations"},"content":{"rendered":"<h1 class=\"wp-block-heading\">{post_title}<\/h1>\n\n<h2 class=\"wp-block-heading\">Persuasion: The basics<\/h2>\n\n<p class=\"wp-block-paragraph\">How do we try to change people&#8217;s minds?<\/p>\n<p>This is such a big topic we&#8217;ll divide it into two. This page will start with some of the psychological basics for persuasion. The next will cover some of the more specific marketing techniques that get used.<\/p>\n\n<h3 class=\"wp-block-heading\">Organizing principles<\/h3>\n\n<p class=\"wp-block-paragraph\">(header image <a href=\"https:\/\/www.pexels.com\/photo\/marketing-office-working-business-33999\/\" style=\" text-decoration: underline\">credit<\/a>)<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link\">Exercise<\/a><\/div><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link\">Exercise (Answer &#8211; profs only)<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Theories: 1. The Marketing funnel &#038; comms goals<br \/>\n2. Models of Behaviour Change (e.g., TPB);<br \/>\n3. Framing<br \/>\n4. Involvement &#038; persuasion<\/p>\n","protected":false},"author":1,"featured_media":2968,"parent":160,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"chapter":[20],"exclude_from_index":[15],"class_list":["post-2028","page","type-page","status-publish","has-post-thumbnail","hentry","chapter-8-communications-1-foundations","exclude_from_index-exclude-from-index"],"_links":{"self":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/2028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/comments?post=2028"}],"version-history":[{"count":30,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/2028\/revisions"}],"predecessor-version":[{"id":3419,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/2028\/revisions\/3419"}],"up":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media\/2968"}],"wp:attachment":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media?parent=2028"}],"wp:term":[{"taxonomy":"chapter","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/chapter?post=2028"},{"taxonomy":"exclude_from_index","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/exclude_from_index?post=2028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}