{"id":186,"date":"2023-03-23T23:28:36","date_gmt":"2023-03-23T23:28:36","guid":{"rendered":"https:\/\/illuminated-text.com\/cb\/?page_id=186"},"modified":"2023-08-28T23:09:17","modified_gmt":"2023-08-28T23:09:17","slug":"chapter-1-decision-making","status":"publish","type":"page","link":"https:\/\/illuminated-text.com\/cb\/book-all-chapters\/chapter-1-decision-making\/","title":{"rendered":"Chapter 1 &#8211; Decision Making"},"content":{"rendered":"<h1 class=\"wp-block-heading\">{post_title}<\/h1>\n\n<h2 class=\"wp-block-heading\">How do we buy things?<\/h2>\n\n<p class=\"wp-block-paragraph\">Every chapter of this book is divided into organizing principles, and this chapter has two: Core benefits and involvement.<\/p>\n<p>These are not the &#8220;official&#8221; ideas for dividing CB up (that does not exist &#8211; ask ten CB scholars, and they will give you 15 ways of doing it). But, CB is a big messy field, and these are pretty sensible places for a beginner to start.<\/p>\n<p>Your job is to absorb these ideas, and really try to get your head around them. Do that, and you will not only understand a great deal, but also have an excellent foundation for whatever you do next.<\/p>\n\n<h3 class=\"wp-block-heading\">Organizing principles<\/h3>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link\">Exercise<\/a><\/div><\/div>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link\">Exercise (Answer &#8211; profs only)<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>What are consumers looking for in their purchases? How hard do they try?<\/p>\n","protected":false},"author":1,"featured_media":180,"parent":160,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"chapter":[3],"exclude_from_index":[],"class_list":["post-186","page","type-page","status-publish","has-post-thumbnail","hentry","chapter-1-decision-making"],"_links":{"self":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":31,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/186\/revisions"}],"predecessor-version":[{"id":2102,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/186\/revisions\/2102"}],"up":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/pages\/160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media\/180"}],"wp:attachment":[{"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"chapter","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/chapter?post=186"},{"taxonomy":"exclude_from_index","embeddable":true,"href":"https:\/\/illuminated-text.com\/cb\/wp-json\/wp\/v2\/exclude_from_index?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}