Cut & Paste into your own notes

Are you a naive realist?
Find some commercial items or messages in your environment. What bottom-up information are you getting about them? What top-down information? What is the gestalt vector understanding that you are coming to?

Perception (interpretation) pt. 1 (identify)

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Our brain does the reverse of computer animation – it starts by seeing ‘raster’ pixels from your eyes, and turns it all into its own version of a ‘vector’ model.

This is useful because it helps us

  1. identify things
  2. Evaluate them
  3. Search for things
  4. Act on them

We discussed #1 on this list here, and the rest are on page 2.

Most of these processes work through a combination of bottom-up and top-down processing.

  • Bottom-up is where your brain assembles information from its senses
  • Top-down is where your brain takes information from memory and uses this to help interpret what its bottom-up processes think they are seeing
  • Naive realism is people’s belief that what they think they are seeing is how things really are. It is often accurate, but not always
  • Gestalt is an old German school of psychology thought which says that people fuse their understanding from lots of different cues into one ‘whole’ meaning.
  •  This is useful because it simplifies the huge amount of information our senses often take in down to a manageable amount number of ideas
  • This is also useful because it helps us correct what we are seeing – fill in missing elements, and seamlessly fix bits that were distorted somehow.