Cut & Paste into your own notes

  • What does motivation mean to you?
  • What are things you have been motivated to do today?
  • What would you like yourself to be more motivated to do?

Motivation – an introduction

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  • MYSTERY: How do companies convince people to choose much more expensive alternatives to very similar products?
  • MYSTERY: Why is a very nice man in Canada excited by certain cleaning appliances? (even though he has never worked for the relevant company, and doesn’t know anyone else who has either)
  • MOTIVATION: People wanting to do the stuff. Read on for more.