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Are there any products that you might be attached to (that feels like a part of yourself)? Note: This can be brands like Nike, or a specific item (like your phone or a photo of someone)?

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Sometimes we have a liking for a person or for a thing or a brand that goes beyond just thinking good things about them. They feel like they are, in some way, a part of our selves.

Why would we do this? The next two organizing principles will try to answer this.