ChapterReview Contents [hide] [show] A question to get us started: “Fine. But give me another chance. I’ll get this one right!” Jobs to be done A more complete model of products Core benefit (aka#up “job to be done”, aka “value proposition”) Ways businesses get their core benefit wrong Actual product Augmented product Things to know about the core benefit 1. The scholarly insight – Service-Dominant Logic 2. The dramatic insight – the ‘D word’ 3. The key insight – core benefit as the root of all marketing Conceptual consumption Wrapping it up Review You don't seem to be logged inGo log inGo make a loginPages will open in a new tab. Return here when you are set
